GIADA

Chinese New Year
campaign on social media





Date.    Jan 2019
Tags.    Art direction








Chinese’s paper cutting technique meets GIADA’s aesthetics in a series where red is the protagonist of a new geometrical vision. Red, the colour that stands for luck, joy and abundance is here the perfect companion of spring-inspired shapes and delicate lights. No fear, no resistance. Matter is lightened in a place of reconciliation, where sculptural objects meet red reflections.